Dona Sancha Rosé

Project Objectives

This project was created for Dona Sancha to showcase Dona Sancha Rosé through a video that felt fresh, elegant, and strongly connected to the feeling of summer.

The goal was to create a product video that did more than simply show the bottle. The video needed to communicate a mood: the desire for a good rosé on a warm day, the freshness of the first sip, and the quiet elegance of enjoying wine in the right setting.

The objective was to make the product feel desirable, refined, and easy to connect with — a rosé made for moments of lightness, beauty, and pleasure.

Content Planning

The project began with a creative brainstorm together with the client, where the main feeling of the video was defined: summer, freshness, sweetness, and elegance.

The creative direction was built around the visual contrast between the blue tones of the pool and the soft rosé color of the wine. This contrast became the core of the video’s atmosphere, creating a visual language that felt fresh, bright, and instantly associated with warm-weather enjoyment.

The concept explored the relatable feeling of wanting a good rosé in summer — something chilled, delicate, and beautiful, without losing the sophistication expected from the Dona Sancha brand.

Production

The video was filmed with a strong focus on color, texture, and atmosphere.

The production highlighted the bottle, the wine, the poolside environment, and the small sensory details that make the product feel refreshing and desirable. The blue of the water and the soft pink tones of the rosé were used to create a clean, elegant, and summery visual contrast.

Every shot was designed to make the viewer feel the freshness of the product while keeping the overall mood polished and refined.

Post-Production

In post-production, the edit was shaped to feel light, smooth, and elegant.

The pacing was created to reflect the feeling of summer: relaxed, fresh, and inviting. The color grading enhanced the contrast between the pool blue and the rosé tones, giving the final video a bright but premium look.

The edit focused on making the product feel refreshing and aspirational, while still remaining relatable to the simple pleasure of enjoying a chilled rosé on a warm day.

Results

The final video positioned Dona Sancha Rosé as a wine connected to freshness, elegance, and summer moments.

By combining the visual contrast of water and wine with a soft, refined atmosphere, the video created a sensory product showcase that feels light, desirable, and aligned with the premium identity of Dona Sancha.